Neda Yavari Rad
I am a graphic artist. I like to design, paint, sculpt and take photographs. I sometimes mix different forms of media to create what I have in mind. I live in Iran which has a long history of art and craft making; perhaps the most authentic and famous one is "Persian rug". I like to use some traditional elements and mix it with contemporary concepts. One of the key elements of traditional Iranian (Persian) design is "symmetry". It has been reflected in rugs, tiles, crafts and architecture.
Again in this design, I have used Persian Calligraphy. The basic element in this design is the word "Molavi", the Persian name for "Rumi". First, I designed the world "Molavi" to facilitate its function as a building block. Then by using repetition, rotation and mirror images, I created the the pattern.
Similar patterns have been used in Persian tiles or rugs as center piece.
I use simple elements as building blocks to create more complex patterns. I repeat, rotate or slide them or use mirror images to create harmony and symmetry. In this design, I have used Persian calligraphy. The basic element in this design is the word "Kooch" means "Roaming" in Persian. First, I designed the world "Kooch" to facilitate its function as a building block. Then by using mirror images and repeating the image, I created this pattern.
Similar patterns have been used in Persian tiles or architecture as margin.
I like to create spaces which are not possible to create in real life. I use photography for that purpose. I first choose subjects with repeated elements such as straight lines. Reflection is another tool I use to create symmetric patterns. I also combine pictures using rotation or mirror images to create virtual spaces. This image shows rhythmic harmony. It creates the perception of both interior and exterior spaces and gives the sense of both moving inward and outward.