WINWIN

Uyen Nguyen
WINWIN
WINWIN promotes the incorporation of art into individuals’ daily lives. Based in New York City, we proudly design luxury items handmade from top-quality materials in the city that never sleeps. A WINWIN item is both a bold fashion statement and a wearable sculpture.

Geometry plays an important role in our design process. Our approach involves precisely calculated folds that result in a very angular aesthetic. The use of bold colors is another significant part of our identity. We strive to create stand-out works that brighten the world rather than blend in with the surroundings. We believe that form and function should go hand in hand and that one need not be sacrificed for the other. This can be seen in the ANTIPRISMS bag, our first design. The folds give the bag its unique aesthetic structure as well as the ability to change sizes.
Photo: Uyen Nguyen Model: Soukie Dia
Antiprisms Bag
calfskin exterior, lambskin interior, metal hardware
2017
The ANTIPRISMS bag was named for the mathematical term that describes its structure. Because flat-foldability was implemented in the design, it can be reconfigured into various sizes, changing on the go to accommodate different volumes. It features two closure options – one by folding and the other by using inlaid magnets. The strap length is adjustable, so it can be used as a shoulder bag or a cross body bag. The attachment points of the strap can rotate 360 degrees to allow the bag to be worn at any angle.

Uyen Nguyen first studied this structure at Cornell University while doing origami mechanics research with the Laboratory of Atomic and Solid State Physics. Depending on the folding angles used in the design, the structure either exhibited monostable or bistable characteristics. She first implemented the structure as a handbag when designing for VOGEL's Spring/Summer 2016 collection. Other individuals who have studied this type of structure include Simon Guest, Biruta Kresling, Tomoko Fuse, and Ben Fritzson.
Image showing available colors and various configurations of bag. Photo: Christopher Bierlein
Photo: Uyen Nguyen Model: Soukie Dia